Anthony Soland
Shop Owner
Melbourne
Growing up in Satellite Beach, Anthony Soland, owner of Standard Collective was your typical surfer/skateboard kid. But when he decided he wanted to leave his mark on the area by curating a store that reflected the lifestyle he grew up with, the Standard Collective was born.
The Standard Collective features art, music and fashion — the majority of which are all made locally or by Florida brands. Anthony himself hand-makes leather goods in addition to designing for multiple brands available in the store.
As it turns out, growing up on Florida’s Space Coast has served as something of a muse for his art. “Growing up on the Space Coast, I was obsessed with the space shuttle. A lot of my designs are influenced by outer space and astronauts.”
But that’s not the only thing that has kept him rooted in Florida’s Space Coast. “Sometimes people come into the store and tell me I belong in New York City or Miami or L.A., but we belong here. Why leave when you can create a culture that needs to be in this area?”
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